Inspiring stories of young adults chasing their dreams

The campaign was developed to instil a sense of empowerment in young adults and inspire them not to be great (they’ve got enough pressure at it is) but to go the extra mile in all the little things they do.

FRANK will take care of the financial stuff with its meaningful and relevant products. These stories are told through a 60“ brand film, a series of 15” product films and print advertising, which also front FRANK’s new advertising product collaterals.
FRANK 2.0 launch in Singapore
FRANK is growing up. No longer the brand with just a pretty face (or 120 of them), FRANKbyOCBC has expanded its suite of financial products to meet the needs of its Gen-Y audience.