Participation from crew in Asia, Pacific, Middle East & Africa

Crew members were invited to record a video of themselves performing the morning cheer - a song and dance routine based around National Breakfast Day.

Arcade developed the responsive, search-optimised website to host the video entries and voting, in 8 languages.
Energising the McDonald's crew
National Breakfast Day is an annual promotion run by McDonald's. The Morning Cheer Competition exists for the purpose of energising and exciting the crew.