The world's first Android concept store
Android Nation is an immersive concept store that introduces visitors to the world of Android. A world first, Arcade created this innovative brand experience from the ground up in collaboration with Google for Erafone, Indonesia’s leading electronics retailer.
A disruptive experience as fun & innovative as the brand itself

Androidified robots complete with batik patterned clothing take customers on a journey to learn about Android, find their Android and Androidify themselves. The brand story is critical to the in-store experience and the modular design ensures the full brand experience can be replicated in retail spaces big or small. Android Nation's success has led to it being implemented all over the world.