Jack Daniel's Gentleman Wanted
Jack Daniel’s needed to raise awareness for Gentleman Jack in Kenya. They asked us to develop a campaign that would help them find a local brand ambassador, tell the brand’s stories and find a way to create relevant local content in the process.

‘Gentleman Wanted’ reinvented the standard way of finding an ambassador through a casting and interview process behind closed doors and put it into the hands of the public to engage by applying for the role online and ultimately being able to vote for the man they felt best represented Kenya to take on the job.

Social posts and PR began to define what it means to be a gentleman for Jack Daniel’s, which isn’t about the clothes you wear but who you are, calling for applications. After receiving 1000’s of applications, 3 finalists with very different characteristics were chosen and profiled in short films for the public to vote on and choose who they believed was the gentleman for the job.
1 Jan 2013
Arcade turns 3!
We're celebrating three years of Arcade awesomeness this month, having opened our doors on 1st January in 2010. Time certainly does fly when you're having fun!
Mark Taylor
Founder / CCO
5 Jun 2013
Arcade talks at Ad:Tech
We spoke about creative storytelling and developing commercial applications for agencies through creative experimentation.
12 Aug 2013
Arcade helps CLEAR launch their YouTube channel, as the brand recognises the need for a dedicated channel as the demand for video content increases.
1 Jan 2014
Arcade turns 4 today!
Most children begin to develop greater independence, self-control, and creativity at this age. Happy birthday to us!
9 Jun 2014
Arcade to work with Magnum
Our SG office will run an OOH activation for Magnum ice cream in Indonesia, Malaysia, Philippines & Thailand.
19 Jun 2014
Arcade gets social with WeChat
WeChat is among the top 4 instant messaging tools in Indonesia and they have appointed us to manage their social media efforts.
7 Jul 2014
It’s all good with Fruttare
We are delighted to be creating the digital and activation campaign to boost the brand’s presence across Australia and Southeast Asia.
10 Jul 2014
Unilever has consolidated social and digital management for Cornetto Indonesia with Arcade, aligning with existing digital strategy duties.
28 Aug 2014
Green Tea Kanpai!
Arcade Jakarta created ‘Green Tea Kanpai!’ with the famous local group JKT48 to launch Cornetto Mini Green Tea in Indonesia. ‘Kanpai’ means ‘toast’ in Japanese.
28 Aug 2014
A friend for great things
Arcade helps OCBC relaunch FRANK through film and print visuals telling stories of young adults chasing their dreams.
31 Aug 2014
Adweek agency showcase mentions Arcade
in the feature on agencies making Today's Best Campaigns, from Moscow to Mumbai.
7 Oct 2014
Arcade Jakarta wins Vaseline Men
Gary Caulfield, CEO Arcade Indonesia: "We're looking forward to working with the brand team to create iconic work for Indonesia."
13 Mar 2015
Alfa Aphrodita to judge at ADFEST 2015
We're proud to have Alfa, co-founder and ECD of Arcade Jakarta represent us and Indonesia at ADFEST 2015 in Thailand.
9 Apr 2015
Spreading smiles in Indonesia
The Wall's Taste Joy campaign inspired 25 million people to capture moments that made them smile and share it on social media.
25 Mar 2015
Arcade Singapore hosts #SheSays event
60 women participated in the discussion on Femininity in Asia at the Arcade Singapore office
Daniel Lim
Executive Creative Director
9 June 2015
ADdiction covers Arcade’s meteoric rise
Over 60 Arcadians in 2 buildings and 26 brands in 18 months. It’s a great interview with Arcade Indonesia’s founders Gary & Alfa.
15 Jul 2015
Arcade's #5Things Tumblr
Every Friday, we share 5 Things we've been talking about. This week it's Wimbledon, emojis and virtual reality!
13 Jul 2015
Jakarta's ad industry is coming of age
Arcade Indonesia founders Gary & Alfa feature in this great article on what defines Jakarta’s advertising industry.
17 Jul 2015
Arcade helps launch new CLEAR range in China
We developed the digital campaign for the new premium variant in China, featuring Miranda Kerr.
New Player Wanted / Jakarta
Art Director
Exciting opportunities for fresh graduates. You will be working on a global female brand. We're looking for good team players who are able to begin immediately. Send us your CV and Portfolios.
4 Aug 2015
Arcade Plays in Heineken's Green Room
Rolling out Original Sound Experiments in 36 events across 17 cities. Can You See Music?
17 Aug 2015
Arcade fuels Red Bull's Night Hunt
Red Bull Singapore is celebrating the 2015 F1 with a night race of their own, made by Arcade Singapore.
3 Jul 2015
Arcade Jakarta at Facebook HQ, Menlo Park
Together with our client, Bango, and Mindshare, we ran a 2-day workshop on best practices and creating great creative content for the Facebook platform.
28 Aug
#5Things this week
From the McWhopper debate to what it feels like to be a ‘leftover person’ in China, here are our #5Things this week
4 Sep 2015
Spikes Asia 2015 Legendary Party
To kick off the Spikes, Campaign Brief Asia, The Sweet Shop, Song Zu, Fin Design + Effects and Arcade held our LEGENDARY PARTY at The GEM Bar in Singapore. It was huge.
17 Sep 2015
Campaign launches for Citi Priority
It's time to fire up your fantastic life with Arcade's new campaign for Citi Priority!
New Player Wanted / Jakarta
Senior Copywriter
Arcade is looking for a Senior Copywriter to work on exciting global brands. An ATL background is preferred but you must be ready to jump into fascinating, fast-moving digital projects too. Good English helps, however it’s more important to be able to write copy in Bahasa Indonesia based on strong local insights. If you’re up for the challenge, send us your portfolio and CV.
28 Sep 2015
Arcade celebrates with Jokema and Coca-Cola
Made in collaboration with Anatman Pictures, Arcade Jakarta celebrates great moments in the life of Jokema in Papua New Guinea. #yumihamamas
sg id
9 Oct 2015
#5Things This Week
Our 5 Things This Week features cool use of VR and location-based tech and a look at design and User Experience.
10 Oct 2015
Express yourself with Pond’s
Launched in Indonesia & Philippines, this campaign celebrates the empowerment women feel when they’re not afraid to express themselves. The film has garnered over 700k views on YouTube within 20 days of launch. Exciting to watch!
21 Oct 2015
Arcade Indonesia sweeps MMA Awards
We were honoured to share the stage with our Unilever clients and Mindshare at this year's regional Mobile Marketing Association Awards. We walked away with eight major awards, including two Golds and Best in Show!
Daniel Berkowitz
Founder / ECD
27 Dec 2015
Heineken Green Room LIVE from Vietnam
Heineken Green Room finished 2015 on a high, attracting 50,000 people to the last event of the year in Nha Trang, Vietnam. The event was live streamed to almost 400,000 people around the world!
1 Jan 2016
Arcade turns 6!
We turn 6 years old today :) From all 130+ Arcadians in Singapore, Jakarta, Shanghai, Tokyo and Cape Town - Happy birthday Arcade!
15 Jan 2016
Airbnb welcomes you to the House of Smiles
Arcade is creating the House of Smiles for Airbnb to welcome bands to the Laneway festival in Singapore.
1 Mar 2016
Taste the Classic with Magnum
Arcade created the ’Taste the Classic' regional campaign for Magnum Classic, which sees Thai celebrity Mai Davika enjoying some of life’s classic pleasures.
4 Mar 2016
CLEAR Pure Scalp Expert Series
Following the hugely successful 2015 launch of CLEAR Pure Derm in China, Arcade recently created the launch campaign for the CLEAR Pure Scalp Expert Series in Japan too.
29 Mar 2016
Arcade Group makes two key promotions
Dorothy Yew assumes the newly-created role of Group Managing Director, and Lesley John takes on the role of General Manager for Singapore.
2 Apr 2016
We discovered the perfect tom yum with Knorr
Everyone makes tom yum differently. Some prefer it more fragrant, others love it as spicy as possible. So what makes the perfect dish? Arcade ventured to Thailand with Knorr to find out.
5 Apr 2016
Arcade Shanghai launches campaign for Comfort
An entertaining look at how important clothes are in everyday life. The 'Clothes Care Matters' campaign rolled out in 5 major cities in China across TV, outdoor, digital, in-store and e-commerce.
8 Jun 2016
Arcade Indonesia wins in London
Bango and Wall's 'Taste Joy' both won Silver at the 18th FAB Awards for Mobile Effectiveness in London. 'Taste Joy' engaged 25 million consumers, leading to a sales increase of 60%.
20 Aug 2016
Touch the Music
5,000+ people celebrated the launch of 2016 Heineken Green Room in Pattaya, Thailand shortly followed by the next event in Fuzhou, China.
5 Sep 2016
Arcade: risk takers at heart
The Drum takes a look at 20 of the most innovative agencies operating out of Singapore, including Arcade. Thanks for the great feature, guys!
28 Feb 2017
Love the luxury of giving with LOVEWIN
Arcade designed and launched LOVEWIN's online platform, a brand new concept that brings together the desire for luxury and the desire to give back.
2 May 2017
Enjoy the Luxe Life with Maxi-Cash
Maxi-Cash has expanded their pre-owned luxury line to include branded jewellery and handbags.
1 March 2017
Arcade relaunches MYTEA
The second year of MYTEA marketing campaign continues with Arcade. This time, we see two 15secs films, each depicting a typical daily stress challenge experienced by Indonesians.
1 May 2017
Lucozade: #YourSportYourRules
Arcade launches regional campaign for Lucozade Sport across Singapore and Malaysia.
Tracy Ong
Account Executive
Vanessa Liu
Account Executive
19 May 2017
Good Mood Launched in Indonesia
The difference between having a good day and a bad day can come down to the little choices you make. That's the premise for the launch of a new brand of fruit infused water positively named 'good mood'.
5 July 2017
Arcade launches WASO for Shiseido
Arcade and Shiseido launch WASO, a new millennial skincare range borne from Japanese food philosophy.
1 July 2017
The Bright Life
Shiseido launches new Synchro Skin White Cushion Compact foundation using diorama figurines with the help of Arcade.
Carole Domange
Chief Client Officer
Nisa Suhaimy
Account Manager
Annette Male
New Player Wanted / Singapore
Account Managers/ Account Directors
You have a solid background in account servicing and have delivered awesome 360/ Global campaigns. Ideally, you have done great work for FMCG companies or maybe Beverage accounts. You are a team player who works with passion and enthusiasm but knows how to keep cool under pressure. You love what you do (and you know you are good at it!!) but you feel the need to go further. You are ready for a fresh start with new challenges to keep pushing the boundaries, learning new skills & innovating solutions to brand challenges. If so, you could be one of the Superstar Suits we are looking for. Let’s chat today!