The launch of CLEAR in Japan
CLEAR is targeting women in their 30’s, a group that is now partaking in active career lives and taking up stronger new roles in shaping society. With Japan facing significant societal shifts the emphasis is changing for women in the personal care market, conventional beauty approaches are losing their relevance.
'Strong is beautiful' trumps 'Kawaii' & highlights scalp care

Unilever signed film actress Aoi Miyazaki as brand ambassador and star of the launch films. Famed for her strong roles in dramas Atsuhime, Nana and Virgin Snow, she's also known for her campaigning for causes like poverty, child exploitation and global warming. She will also feature in print, outdoor and digital media.