A powerful endorsement campaign for CLEAR shampoo in Japan. Following the hugely successful launch of CLEAR shampoo in Japan, we followed up with a series of consumer stories that support the fact that 98% of men & women who use CLEAR will use it again.

Azuma Koyuki, Teika Ayuko, Tsuji Yuki and Ishikawa Hiroki endorse CLEAR in a series of beautifully shot digital films.