1 Jan 2013
Arcade turns 3!
We're celebrating three years of Arcade awesomeness this month, having opened our doors on 1st January in 2010. Time certainly does fly when you're having fun!
18 Jan 2013
A Production Nightmare
We're delighted to have Dana Offenbach on board to produce our feature film The Undertaking.
12 Feb 2013
Arcade makes a fun ride… more fun!
We invited Cornetto fans to share their journeys on Instagram with Cornetto’s Click & Lick.
16 Feb 2013
Arcade has launched Buddy the Badger, mascot for The National Cancer Centre. The badger chosen for its tenacity and never-give-up spirit is the perfect symbol for the fight against cancer.
23 Mar 2013
Arcade gets Closeup. Around the World
Unilever awards Arcade the global digital duties for Closeup, which is present in 45 markets worldwide.
17 May 2013
Arcade launches Moodmakr BETA with a social media campaign, fantastic prizes and an on-ground event in Singapore's most popular shopping destination.
3 Jun 2013
Arcade takes Moodmakr public
Moodmakr, the content platform conceived and developed by Arcade, was made available to the public, with prizes from Scoot.
5 Jun 2013
Arcade talks at Ad:Tech
We spoke about creative storytelling and developing commercial applications for agencies through creative experimentation.
14 Jun 2013
Building on Arcade's successful Android Nation concept stores in Indonesia. They intend to bring Android Nation to the Middle East, India, Thailand, Malaysia, Africa and South America.
27 Jul 2013
Arcade brought Closeup's innovation to life as a film titled What’s behind that killer smile?, showing the power of Blue Light Technology in an engaging, credible way.
5 Aug 2013
OCBC appoints Arcade for FRANK
Arcade's responsibilities will include digital, social and advertising.
12 Aug 2013
Arcade helps CLEAR launch their YouTube channel, as the brand recognises the need for a dedicated channel as the demand for video content increases.
17 Aug 2013
Our social campaign for FRANK gives you the opportunity to be heard in a novel way. Tag what you love with #FTIF, and you could win it.
27 Aug 2013
Arcade partners with Hiroshi Harada
The new SG-based consultancy is a joint venture between Arcade and Hiroshi Harada, formerly Dentsu's top ranking man in Asia.
1 Sep 2013
Malaysia Air’s YouTube channel designed and developed by Arcade, was recognised by Campaign as one of the most effective uses of YouTube in the region.
3 Sep 2013
The CLEAR Freshman arrives
Arcade announces the re-launch of the entire CLEAR Men range of shampoos with the CLEAR Freshman.
5 Sep 2013
Arcade launches close-up.com
The website is an online 'concept store' for toothpaste brand Closeup, hosting everything from campaigns to branded content.
27 Sep 2013
Arcade at the Spikes
Arcade helped host an epic party at this year's Spikes festival in Singapore, along with Campaign Brief Asia, Song Zu and The Sweet Shop.
4 Oct 2013
Arcade hits the streets
Arcade is expanding and we're currently renovating the ground floor of our shophouse in Chinatown, Singapore - giving us a street presence. Watch this space!
11 Oct 2013
From freshmen to fresh fish
Arcade's appointment for the opening of iconic Japanese sushi house, Sushi Dai in Singapore, has got everyone's mouths watering.
12 Oct 2013
The Freshman launches with a bang
The campaign launched online and on TV in Singapore with almost 1 million total views on YouTube.
17 Oct 2013
Nothing to Hide
To launch CLEAR's new positioning in Thailand, Arcade created an integrated campaign with branded content, a mobile app and a social media contest.
1 Nov 2013
Remember Movember
Barbers from We Need a Hero are setting up shop in our agency to get everyone's whiskers primed for a month of fashionable facial features.
5 Nov 2013
Diamond Attraction in Brazil
Arcade's first digital campaign for Closeup launched in Brazil this month, with a wide range of content being released.
17 Dec 2013
The rise of the independents
The Independent Agency Network (IAN) has launched in Singapore. Arcade is involved as one of the founding member agencies.
1 Jan 2014
Arcade turns 4 today!
Most children begin to develop greater independence, self-control, and creativity at this age. Happy birthday to us!
20 Jan 2014
Play the Cupid Games
Arcade launched the campaign for Closeup in Nigeria, India and Indonesia for Valentine's Day with film content and a social game for smart & feature phone.
1 Mar 2013
Unilever Future Leaders' League 2014
Arcade produced video & social media content for the programme, gathering 70 future leaders from 21 countries in 8 markets.
6 Mar 2014
Arcade hangs out with Madonna’s nanny
We produced a live cook-along for OzSuperNanny Angela Jacobsen. She also fielded questions from mums worldwide.
10 Mar 2013
Cornetto gets fans closer to Taylor Swift
Arcade developed a campaign for her Red Tour across Southeast Asia.
8 May 2014
#Livestorytelling
Arcade joined the Twitter crew for an inspiring evening on the #TwitterYacht to hear Joel Lunenfeld talk about #livestorytelling.
27 May 2014
The Big ‘A’ has arrived
We're making the most of our street presence in Keong Saik road with our freshly installed front door decal - the big 'A' is finally up!
30 May 2014
Successful Singapore Portfolio Night
Bates Chi & Partners hosted the event. Arcade ECDs Gary & Matt went ‘on patrol’, meeting over 100 creatives from across SE Asia.
4 Jun 2014
Konichiwa from Sushidai!
A print campaign for Sushidai. The only way to find a more authentic sushi experience is to actually fly to Tsukiji.
9 Jun 2014
Arcade to work with Magnum
Our SG office will run an OOH activation for Magnum ice cream in Indonesia, Malaysia, Philippines & Thailand.
7 Jul 2014
It’s all good with Fruttare
We are delighted to be creating the digital and activation campaign to boost the brand’s presence across Australia and Southeast Asia.
28 Aug 2014
A friend for great things
Arcade helps OCBC relaunch FRANK through film and print visuals telling stories of young adults chasing their dreams.
31 Aug 2014
Adweek agency showcase mentions Arcade
in the feature on agencies making Today's Best Campaigns, from Moscow to Mumbai.
9 Apr 2015
Spreading smiles in Indonesia
The Wall's Taste Joy campaign inspired 25 million people to capture moments that made them smile and share it on social media.
25 Mar 2015
Arcade Singapore hosts #SheSays event
60 women participated in the discussion on Femininity in Asia at the Arcade Singapore office
7 Oct 2014
Arcade discusses why clients like agencies with side-projects
Read the Q&A with Mumbrella’s Asia editor Robin Hicks on this and what makes Arcade different.
15 Jul 2015
Arcade's #5Things Tumblr
Every Friday, we share 5 Things we've been talking about. This week it's Wimbledon, emojis and virtual reality!
4 Aug 2015
Arcade Plays in Heineken's Green Room
Rolling out Original Sound Experiments in 36 events across 17 cities. Can You See Music?
17 Aug 2015
Arcade fuels Red Bull's Night Hunt
Red Bull Singapore is celebrating the 2015 F1 with a night race of their own, made by Arcade Singapore.
28 Aug
#5Things this week
From the McWhopper debate to what it feels like to be a ‘leftover person’ in China, here are our #5Things this week
4 Sep 2015
Spikes Asia 2015 Legendary Party
To kick off the Spikes, Campaign Brief Asia, The Sweet Shop, Song Zu, Fin Design + Effects and Arcade held our LEGENDARY PARTY at The GEM Bar in Singapore. It was huge.
17 Sep 2015
Campaign launches for Citi Priority
It's time to fire up your fantastic life with Arcade's new campaign for Citi Priority!
9 Oct 2015
#5Things This Week
Our 5 Things This Week features cool use of VR and location-based tech and a look at design and User Experience.
10 Oct 2015
Express yourself with Pond’s
Launched in Indonesia & Philippines, this campaign celebrates the empowerment women feel when they’re not afraid to express themselves. The film has garnered over 700k views on YouTube within 20 days of launch. Exciting to watch!
27 Dec 2015
Heineken Green Room LIVE from Vietnam
Heineken Green Room finished 2015 on a high, attracting 50,000 people to the last event of the year in Nha Trang, Vietnam. The event was live streamed to almost 400,000 people around the world!
1 Jan 2016
Arcade turns 6!
We turn 6 years old today :) From all 130+ Arcadians in Singapore, Jakarta, Shanghai, Tokyo and Cape Town - Happy birthday Arcade!
15 Jan 2016
Airbnb welcomes you to the House of Smiles
Arcade is creating the House of Smiles for Airbnb to welcome bands to the Laneway festival in Singapore.
1 Mar 2016
Taste the Classic with Magnum
Arcade created the ’Taste the Classic' regional campaign for Magnum Classic, which sees Thai celebrity Mai Davika enjoying some of life’s classic pleasures.
4 Mar 2016
CLEAR Pure Scalp Expert Series
Following the hugely successful 2015 launch of CLEAR Pure Derm in China, Arcade recently created the launch campaign for the CLEAR Pure Scalp Expert Series in Japan too.
29 Mar 2016
Arcade Group makes two key promotions
Dorothy Yew assumes the newly-created role of Group Managing Director, and Lesley John takes on the role of General Manager for Singapore.
2 Apr 2016
We discovered the perfect tom yum with Knorr
Everyone makes tom yum differently. Some prefer it more fragrant, others love it as spicy as possible. So what makes the perfect dish? Arcade ventured to Thailand with Knorr to find out.
20 Aug 2016
Touch the Music
5,000+ people celebrated the launch of 2016 Heineken Green Room in Pattaya, Thailand shortly followed by the next event in Fuzhou, China.
5 Sep 2016
Arcade: risk takers at heart
The Drum takes a look at 20 of the most innovative agencies operating out of Singapore, including Arcade. Thanks for the great feature, guys!
28 Feb 2017
Love the luxury of giving with LOVEWIN
Arcade designed and launched LOVEWIN's online platform, a brand new concept that brings together the desire for luxury and the desire to give back.
2 May 2017
Enjoy the Luxe Life with Maxi-Cash
Maxi-Cash has expanded their pre-owned luxury line to include branded jewellery and handbags.
1 March 2017
Arcade relaunches MYTEA
The second year of MYTEA marketing campaign continues with Arcade. This time, we see two 15secs films, each depicting a typical daily stress challenge experienced by Indonesians.
1 November 2016
#BeMeMoments
Arcade helps launch Suntory Asia's first regional beverage campaign, Ribena Lightly Sparkling.
1 May 2017
Lucozade: #YourSportYourRules
Arcade launches regional campaign for Lucozade Sport across Singapore and Malaysia.
19 May 2017
Good Mood Launched in Indonesia
The difference between having a good day and a bad day can come down to the little choices you make. That's the premise for the launch of a new brand of fruit infused water positively named 'good mood'.
5 May 2017
Are you a pompadour or a side part?
The battle is on to decide which hair will win the Style Wars. So choose wisely – The power is in your hands and your hair.
Arcade creates a disruptive social launch campaign for Gatsby’s new Dressing Pomades – Upper Hold (Red) and Classical Tight (Gold).

Pick a side. #StyleWars
5 July 2017
Arcade launches WASO for Shiseido
Arcade and Shiseido launch WASO, a new millennial skincare range borne from Japanese food philosophy.
1 July 2017
The Bright Life
Shiseido launches new Synchro Skin White Cushion Compact foundation using diorama figurines with the help of Arcade.
3 July 2017
24 Hours with Gary Tranter
Have you ever wondered how our Creative Director spends his time in a day?