1 Jan 2013
Arcade turns 3!
We're celebrating three years of Arcade awesomeness this month, having opened our doors on 1st January in 2010. Time certainly does fly when you're having fun!
18 Jan 2013
A Production Nightmare
We're delighted to have Dana Offenbach on board to produce our feature film The Undertaking.
12 Feb 2013
Arcade makes a fun ride… more fun!
We invited Cornetto fans to share their journeys on Instagram with Cornetto’s Click & Lick.
16 Feb 2013
Arcade has launched Buddy the Badger, mascot for The National Cancer Centre. The badger chosen for its tenacity and never-give-up spirit is the perfect symbol for the fight against cancer.
23 Mar 2013
Arcade gets Closeup. Around the World
Unilever awards Arcade the global digital duties for Closeup, which is present in 45 markets worldwide.
17 May 2013
Arcade launches Moodmakr BETA with a social media campaign, fantastic prizes and an on-ground event in Singapore's most popular shopping destination.
3 Jun 2013
Arcade takes Moodmakr public
Moodmakr, the content platform conceived and developed by Arcade, was made available to the public, with prizes from Scoot.
5 Jun 2013
Arcade talks at Ad:Tech
We spoke about creative storytelling and developing commercial applications for agencies through creative experimentation.
14 Jun 2013
Building on Arcade's successful Android Nation concept stores in Indonesia. They intend to bring Android Nation to the Middle East, India, Thailand, Malaysia, Africa and South America.
27 Jul 2013
Arcade brought Closeup's innovation to life as a film titled What’s behind that killer smile?, showing the power of Blue Light Technology in an engaging, credible way.
5 Aug 2013
OCBC appoints Arcade for FRANK
Arcade's responsibilities will include digital, social and advertising.
12 Aug 2013
Arcade helps CLEAR launch their YouTube channel, as the brand recognises the need for a dedicated channel as the demand for video content increases.
17 Aug 2013
Our social campaign for FRANK gives you the opportunity to be heard in a novel way. Tag what you love with #FTIF, and you could win it.
27 Aug 2013
Arcade partners with Hiroshi Harada
The new SG-based consultancy is a joint venture between Arcade and Hiroshi Harada, formerly Dentsu's top ranking man in Asia.
1 Sep 2013
Malaysia Air’s YouTube channel designed and developed by Arcade, was recognised by Campaign as one of the most effective uses of YouTube in the region.
3 Sep 2013
The CLEAR Freshman arrives
Arcade announces the re-launch of the entire CLEAR Men range of shampoos with the CLEAR Freshman.
5 Sep 2013
Arcade launches close-up.com
The website is an online 'concept store' for toothpaste brand Closeup, hosting everything from campaigns to branded content.
27 Sep 2013
Arcade at the Spikes
Arcade helped host an epic party at this year's Spikes festival in Singapore, along with Campaign Brief Asia, Song Zu and The Sweet Shop.
4 Oct 2013
Arcade hits the streets
Arcade is expanding and we're currently renovating the ground floor of our shophouse in Chinatown, Singapore - giving us a street presence. Watch this space!
11 Oct 2013
From freshmen to fresh fish
Arcade's appointment for the opening of iconic Japanese sushi house, Sushi Dai in Singapore, has got everyone's mouths watering.
12 Oct 2013
The Freshman launches with a bang
The campaign launched online and on TV in Singapore with almost 1 million total views on YouTube.
17 Oct 2013
Nothing to Hide
To launch CLEAR's new positioning in Thailand, Arcade created an integrated campaign with branded content, a mobile app and a social media contest.
1 Nov 2013
Remember Movember
Barbers from We Need a Hero are setting up shop in our agency to get everyone's whiskers primed for a month of fashionable facial features.
5 Nov 2013
Diamond Attraction in Brazil
Arcade's first digital campaign for Closeup launched in Brazil this month, with a wide range of content being released.
1 Dec 2013
Arcade invades Indonesia
Arcade officially opens its doors in Jakarta, Indonesia with two new clients to be announced soon.
17 Dec 2013
The rise of the independents
The Independent Agency Network (IAN) has launched in Singapore. Arcade is involved as one of the founding member agencies.
1 Jan 2014
Arcade turns 4 today!
Most children begin to develop greater independence, self-control, and creativity at this age. Happy birthday to us!
20 Jan 2014
Play the Cupid Games
Arcade launched the campaign for Closeup in Nigeria, India and Indonesia for Valentine's Day with film content and a social game for smart & feature phone.
17 Feb 2014
Arcade picks up IKEA in Indonesia
IKEA appointed Arcade Jakarta to handle its integrated market launch in Indonesia.
1 Mar 2013
Unilever Future Leaders' League 2014
Arcade produced video & social media content for the programme, gathering 70 future leaders from 21 countries in 8 markets.
6 Mar 2014
Rexona appoints Arcade for digital work
Arcade Indonesia have been appointed to handle everything digital for Unilever's biggest deodorant brand in Indonesia.
6 Mar 2014
Arcade hangs out with Madonna’s nanny
We produced a live cook-along for OzSuperNanny Angela Jacobsen. She also fielded questions from mums worldwide.
10 Mar 2013
Cornetto gets fans closer to Taylor Swift
Arcade developed a campaign for her Red Tour across Southeast Asia.
18 Mar 2014
Arcade Indonesia boosts Coke's Social Media efforts. Dedicated creatives from our Jakarta office now sit in the Coca-Cola office to produce real-time content.
9 Apr 2014
Arcade helps Unilever launch CLEAR in Japan
Arcade created the launch campaign for CLEAR, featuring film actress Aoi Miyazaki across TV, print, outdoor and digital.
11 Nov 2014
Jakarta wins Pond’s & Cornetto Digital
Arcade Indonesia wins digital for POND'S Mass & activation of Taylor Swift's RED tour.
8 May 2014
#Livestorytelling
Arcade joined the Twitter crew for an inspiring evening on the #TwitterYacht to hear Joel Lunenfeld talk about #livestorytelling.
19 May 2014
Arcade Indonesia wins Bango
Arcade will also help promote Indonesia's biggest food festival, the Jajanan Bango Festival in 4 cities across the country.
19 May 2014
Indonesian Graffiti Artist Moves Beyond City Walls
The New York Times features Arcadian Darbotz in a piece on the rise of Indonesian graffiti artists.
23 May 2014
Arcade wins Pizza Hut Delivery in Indonesia
"We see Arcade as a true partner with an obvious passion for our brand." -Riri Hassan, PHD Country Head, Branding & Mktg-
27 May 2014
The Big ‘A’ has arrived
We're making the most of our street presence in Keong Saik road with our freshly installed front door decal - the big 'A' is finally up!
30 May 2014
Successful Singapore Portfolio Night
Bates Chi & Partners hosted the event. Arcade ECDs Gary & Matt went ‘on patrol’, meeting over 100 creatives from across SE Asia.
30 May 2014
Arcade helps actress & blogger Tomoko Nozaki tell her story as she travels across Japan meeting women and hearing their thoughts on beauty. The campaign was part of the launch of CLEAR in Japan.
4 Jun 2014
Konichiwa from Sushidai!
A print campaign for Sushidai. The only way to find a more authentic sushi experience is to actually fly to Tsukiji.
9 Jun 2014
Arcade to work with Magnum
Our SG office will run an OOH activation for Magnum ice cream in Indonesia, Malaysia, Philippines & Thailand.
13 Jun 2014
Helping Pond’s find solutions for pollution
Solusi Polusi lets women share their ideas to fight pollution and Pond's will help make the best ideas a reality.
19 Jun 2014
Arcade gets social with WeChat
WeChat is among the top 4 instant messaging tools in Indonesia and they have appointed us to manage their social media efforts.
7 Jul 2014
It’s all good with Fruttare
We are delighted to be creating the digital and activation campaign to boost the brand’s presence across Australia and Southeast Asia.
10 Jul 2014
Unilever has consolidated social and digital management for Cornetto Indonesia with Arcade, aligning with existing digital strategy duties.
28 Aug 2014
Green Tea Kanpai!
Arcade Jakarta created ‘Green Tea Kanpai!’ with the famous local group JKT48 to launch Cornetto Mini Green Tea in Indonesia. ‘Kanpai’ means ‘toast’ in Japanese.
28 Aug 2014
A friend for great things
Arcade helps OCBC relaunch FRANK through film and print visuals telling stories of young adults chasing their dreams.
31 Aug 2014
Adweek agency showcase mentions Arcade
in the feature on agencies making Today's Best Campaigns, from Moscow to Mumbai.
7 Oct 2014
Arcade Jakarta wins Vaseline Men
Gary Caulfield, CEO Arcade Indonesia: "We're looking forward to working with the brand team to create iconic work for Indonesia."
13 Mar 2015
Alfa Aphrodita to judge at ADFEST 2015
We're proud to have Alfa, co-founder and ECD of Arcade Jakarta represent us and Indonesia at ADFEST 2015 in Thailand.
9 Apr 2015
Spreading smiles in Indonesia
The Wall's Taste Joy campaign inspired 25 million people to capture moments that made them smile and share it on social media.
25 Mar 2015
Arcade Singapore hosts #SheSays event
60 women participated in the discussion on Femininity in Asia at the Arcade Singapore office
9 June 2015
ADdiction covers Arcade’s meteoric rise
Over 60 Arcadians in 2 buildings and 26 brands in 18 months. It’s a great interview with Arcade Indonesia’s founders Gary & Alfa.
7 Oct 2014
Arcade discusses why clients like agencies with side-projects
Read the Q&A with Mumbrella’s Asia editor Robin Hicks on this and what makes Arcade different.
15 Jul 2015
Arcade's #5Things Tumblr
Every Friday, we share 5 Things we've been talking about. This week it's Wimbledon, emojis and virtual reality!
13 Jul 2015
Jakarta's ad industry is coming of age
Arcade Indonesia founders Gary & Alfa feature in this great article on what defines Jakarta’s advertising industry.
17 Jul 2015
Arcade helps launch new CLEAR range in China
We developed the digital campaign for the new premium variant in China, featuring Miranda Kerr.
4 Aug 2015
Arcade Plays in Heineken's Green Room
Rolling out Original Sound Experiments in 36 events across 17 cities. Can You See Music?
17 Aug 2015
Arcade fuels Red Bull's Night Hunt
Red Bull Singapore is celebrating the 2015 F1 with a night race of their own, made by Arcade Singapore.
3 Jul 2015
Arcade Jakarta at Facebook HQ, Menlo Park
Together with our client, Bango, and Mindshare, we ran a 2-day workshop on best practices and creating great creative content for the Facebook platform.
28 Aug
#5Things this week
From the McWhopper debate to what it feels like to be a ‘leftover person’ in China, here are our #5Things this week
4 Sep 2015
Spikes Asia 2015 Legendary Party
To kick off the Spikes, Campaign Brief Asia, The Sweet Shop, Song Zu, Fin Design + Effects and Arcade held our LEGENDARY PARTY at The GEM Bar in Singapore. It was huge.
17 Sep 2015
Campaign launches for Citi Priority
It's time to fire up your fantastic life with Arcade's new campaign for Citi Priority!
28 Sep 2015
Arcade celebrates with Jokema and Coca-Cola
Made in collaboration with Anatman Pictures, Arcade Jakarta celebrates great moments in the life of Jokema in Papua New Guinea. #yumihamamas
9 Oct 2015
#5Things This Week
Our 5 Things This Week features cool use of VR and location-based tech and a look at design and User Experience.
10 Oct 2015
Express yourself with Pond’s
Launched in Indonesia & Philippines, this campaign celebrates the empowerment women feel when they’re not afraid to express themselves. The film has garnered over 700k views on YouTube within 20 days of launch. Exciting to watch!
21 Oct 2015
Arcade Indonesia sweeps MMA Awards
We were honoured to share the stage with our Unilever clients and Mindshare at this year's regional Mobile Marketing Association Awards. We walked away with eight major awards, including two Golds and Best in Show!
27 Dec 2015
Heineken Green Room LIVE from Vietnam
Heineken Green Room finished 2015 on a high, attracting 50,000 people to the last event of the year in Nha Trang, Vietnam. The event was live streamed to almost 400,000 people around the world!
1 Jan 2016
Arcade turns 6!
We turn 6 years old today :) From all 130+ Arcadians in Singapore, Jakarta, Shanghai, Tokyo and Cape Town - Happy birthday Arcade!
15 Jan 2016
Airbnb welcomes you to the House of Smiles
Arcade is creating the House of Smiles for Airbnb to welcome bands to the Laneway festival in Singapore.
1 Mar 2016
Taste the Classic with Magnum
Arcade created the ’Taste the Classic' regional campaign for Magnum Classic, which sees Thai celebrity Mai Davika enjoying some of life’s classic pleasures.
4 Mar 2016
CLEAR Pure Scalp Expert Series
Following the hugely successful 2015 launch of CLEAR Pure Derm in China, Arcade recently created the launch campaign for the CLEAR Pure Scalp Expert Series in Japan too.
29 Mar 2016
Arcade Group makes two key promotions
Dorothy Yew assumes the newly-created role of Group Managing Director, and Lesley John takes on the role of General Manager for Singapore.
2 Apr 2016
We discovered the perfect tom yum with Knorr
Everyone makes tom yum differently. Some prefer it more fragrant, others love it as spicy as possible. So what makes the perfect dish? Arcade ventured to Thailand with Knorr to find out.
5 Apr 2016
Arcade Shanghai launches campaign for Comfort
An entertaining look at how important clothes are in everyday life. The 'Clothes Care Matters' campaign rolled out in 5 major cities in China across TV, outdoor, digital, in-store and e-commerce.
8 Jun 2016
Arcade Indonesia wins in London
Bango and Wall's 'Taste Joy' both won Silver at the 18th FAB Awards for Mobile Effectiveness in London. 'Taste Joy' engaged 25 million consumers, leading to a sales increase of 60%.
20 Aug 2016
Touch the Music
5,000+ people celebrated the launch of 2016 Heineken Green Room in Pattaya, Thailand shortly followed by the next event in Fuzhou, China.
5 Sep 2016
Arcade: risk takers at heart
The Drum takes a look at 20 of the most innovative agencies operating out of Singapore, including Arcade. Thanks for the great feature, guys!
28 Feb 2017
Love the luxury of giving with LOVEWIN
Arcade designed and launched LOVEWIN's online platform, a brand new concept that brings together the desire for luxury and the desire to give back.
2 May 2017
Enjoy the Luxe Life with Maxi-Cash
Maxi-Cash has expanded their pre-owned luxury line to include branded jewellery and handbags.
1 March 2017
Arcade relaunches MYTEA
The second year of MYTEA marketing campaign continues with Arcade. This time, we see two 15secs films, each depicting a typical daily stress challenge experienced by Indonesians.
1 November 2016
#BeMeMoments
Arcade helps launch Suntory Asia's first regional beverage campaign, Ribena Lightly Sparkling.
1 May 2017
Lucozade: #YourSportYourRules
Arcade launches regional campaign for Lucozade Sport across Singapore and Malaysia.
19 May 2017
Good Mood Launched in Indonesia
The difference between having a good day and a bad day can come down to the little choices you make. That's the premise for the launch of a new brand of fruit infused water positively named 'good mood'.
5 May 2017
New Gatsby Dressing Pomades
The new Gatsby Dressing Pomades in Upper Hold (Red) and Classical Tight (Gold) are now available at select NTUC and Watsons stores.

Pick a side. #StyleWars